BY THE
NUMBERS
MOTORSPORT IN NZ
MOTORSPORT AT A GLANCE WITH MOTORSPORT IN NEW ZEALAND - A TOTAL OF $759M TOTAL GROSS OUTPUT FOR NEW ZEALAND.
883
TOTAL EVENTS
$358M
DIRECT GROSS OUTPUT
$401M
INDIRECT GROSS OUTPUT
$174M
DIRECT VALUE ADD
$195M
INDIRECT VALUE ADD
2,400
DIRECT PAID JOBS
2,700
INDIRECT PAID JOBS
STATISTICS
121
LOCAL MOTORSPORT CLUBS
25
FACILITIES, TRACKS, AND VENUES
24,450
PARTICIPANTS
OVERSTEER TV
OUR MAIN ONLINE MEDIA PARTNER
2M+
D1NZ CONTENT VIEWS
3.8M+
CROSS PLATFORM VIEWERSHIP
311,000
CROSS PLATFORM SUBSCRIBERS
25-34
DOMINANT AGE BRACKET
64K
YOUTUBE SUBSCRIBERS
703k
D1NZ 2025 TOTAL VIEWERSHIP
ON YOUTUBE
281K
D1NZ 2024 POST EVENT
CONTENT VIEWS (ONGOING)
OUR PARTNER
176.1K
FACEBOOK FOLLOWERS
647K
D1NZ 2025 TOTAL VIEWERSHIP
ON FACEBOOK
1.2M
AVERAGE REACH
PER QUARTER (90 DAYS)
39K
TIKTOK FOLLOWERS
374K
TIKTOK LIKES
38.5K
INSTAGRAM FOLLOWERS
493K
AVERAGE INSTAGRAM REACH
PER QUARTER (90 DAYS)
FACEBOOK NUMBERS
2025/26 NUMBERS WILL SEE HUNDREDS OF THOUSANDS OF ADDITIONAL VIEWERS WITH THE DEAL BETWEEN D1NZ AND SKY TV TO BE LIVE ONLINE FREE
1,196,768
FACEBOOK REACH
6m+
FACEBOOK ADVERTISEMENT VIEWS
2M+
FACEBOOK AD IMPRESSIONS
366K
UNIQUE PEOPLE REACHED
87K
LINK CLICKS
319K
FACEBOOK POST REACH
209k
CONTENT INTERACTIONS