BY THE
NUMBERS
2026/27 DATES WILL BE RELEASED SHORTLY
MOTORSPORT IN NZ
MOTORSPORT AT A GLANCE WITH MOTORSPORT IN NEW ZEALAND - A TOTAL OF $759M TOTAL GROSS OUTPUT FOR NEW ZEALAND.
883
TOTAL EVENTS
$358M
DIRECT GROSS OUTPUT
$401M
INDIRECT GROSS OUTPUT
$174M
DIRECT VALUE ADD
$195M
INDIRECT VALUE ADD
2,400
DIRECT PAID JOBS
2,700
INDIRECT PAID JOBS
STATISTICS
121
LOCAL MOTORSPORT CLUBS
25
FACILITIES, TRACKS, AND VENUES
24,450
PARTICIPANTS
OVERSTEER TV
OUR MAIN ONLINE MEDIA PARTNER
2M+
D1NZ CONTENT VIEWS
7.8M+
CROSS PLATFORM VIEWERSHIP
334,800+
CROSS PLATFORM SUBSCRIBERS
25-34
DOMINANT AGE BRACKET
73K+
YOUTUBE SUBSCRIBERS
694k
D1NZ 2026 TOTAL VIEWERSHIP
ON YOUTUBE (ONGOING)
703K
D1NZ 2025 POST EVENT
CONTENT VIEWS
OUR PARTNER
183K
FACEBOOK FOLLOWERS
1.9m
D1NZ 2025 TOTAL VIEWERSHIP
ON FACEBOOK
1.2M
AVERAGE REACH
PER QUARTER (90 DAYS)
40K+
TIKTOK FOLLOWERS
306K
TIKTOK VIEWS
38.5K
INSTAGRAM FOLLOWERS
4.9m
INSTAGRAM REACH
FACEBOOK NUMBERS
12,600,000
ORGANIC FACEBOOK VIEWS
2.1m
FACEBOOK ADVERTISEMENT VIEWS
5,700
NEW FACEBOOK FOLLOWERS
97,200
LINKS CLICKED
INSTAGRAM NUMBERS
10,600,000
ORGANIC INSTAGRAM VIEWS
196K
CONTENT INTERACTIONS
6,600
NEW INSTAGRAM FOLLOWERS
564,000
REACH